Toscatti is a new brand of high endurance kitchenware. Their products are both very practical and long lasting.
Kitchenware /Branding /Graphic Design /Packaging
The client approached us to develop the brand's naming, visual identity and package design system. Following their products attributes and characteristics.
For now the brand has more than a dozen containers, each with different size and capacity. Therefore we developed a packaging system that would categorize the containers in a practical manner. Each product's capacity specifications come first in the design's hierarchy, and the distinctive colors come second.
For the logotype we created a typeface with geometrical shapes, but rounded strokes in order to give it a friendly feel. — (A)
We developed a packaging system that would categorize the containers in a practical manner.