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Rivero González

BRANDING

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The client

Rivero González is a brand that represents this new wine cellar but also heightens the most traditional wine producing processes.

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Wine /Mexico /Branding /Label /Graphic Design /Icon design

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the objective

The client's objective was to modernize the brand, without losing the essence and its history behind.

the solution

Our solution was to use Rivero González' family coat of arms as the brand's identity. We developed a modern version that would convey elegance without pretending to seem like an ancient wine house.

In contrast with this modern and simple visual language, we played around with textures that denote the wine's craftsmanship. These details can be appreciated in the packaging: silver foil, textured paper, and melted sealing wax on the cap. — (A)

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We played around with textures that denote the wine's craftsmanship.

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SUGGESTED PROJECTS