Maria Vogel is Latin America’s up and coming fashion designer. Our goal for this project was to develop a brand that was convincing, sober, and above all, portrayed Maria’s vision, all this without competing with her imposing designs.
Based on the first geometric typefaces of modernism, we designed the typeface "Vogel Display" in which we emphasized acute angles and modified some of the characters providing it with a personality of its own.
Venturing into high-end markets has proven to be a bigger challenge for emerging fashion brands due to the strong international competitivity and a more educated and demanding audience.
Our work concludes in the materialization of a solid brand that shows maturity, sobriety and attitude before one of the most selective markets. It also sets itself as a real alternative to the top fashion houses around the world.