— Zoom Mexico City
Branding Proposal
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Zoom: A cultural initiative that presents a series of conferences with sustainability and urbanism ideas for Mexico City.

We designed a typography that would include an infinite icon in some of the typographic ligatures. We chose a fluorescent green to give the symbol more presence.
We selected photographs that would work as a counterpoint with the sustainability and urbanism theme: poverty images, of ecological disaster and of architectural chaos.

This project was created in collaboration with Ignacio Cadena.
The photographs work as a counterpoint with the sustainability and urbanism theme: poverty images, of ecological disaster and of architectural chaos.
Logotype
Zoom Original Typeface.
Infinite Icon.
Bag for promo items.
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