Zoom Mexico City Zoom A cultural initiative that presents a series of conferences with sustainability and urbanism ideas for Mexico City We designed a typography that would include an infinite icon in some of the typographic ligatures We chose a fluorescent green to give the symbol more presence
— Zoom Mexico City
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Zoom: A cultural initiative that presents a series of conferences with sustainability and urbanism ideas for Mexico City.

We designed a typography that would include an infinite icon in some of the typographic ligatures. We chose a fluorescent green to give the symbol more presence.
We selected photographs that would work as a counterpoint with the sustainability and urbanism theme: poverty images, of ecological disaster and of architectural chaos.

This project was created in collaboration with Ignacio Cadena.
Zoom Mexico City The photographs work as a counterpoint with the sustainability and urbanism theme poverty images of ecological disaster and of architectural chaos
The photographs work as a counterpoint with the sustainability and urbanism theme: poverty images, of ecological disaster and of architectural chaos.
Zoom Mexico City Logotype
Logotype
Zoom Mexico City Zoom Original Typeface
Zoom Original Typeface.
Zoom Mexico City Infinite Icon
Infinite Icon.
Zoom Mexico City Bag for promo items
Bag for promo items.
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