Winter Milk Winter Milk is an ice cream shop characterized by its wide variety of fresh lactose based products hand crafted with one hundred percent natural ingredients Ice cream cones popsicles milk shakes frappes and desserts stand out from their menu Currently Winter Milk owns 16 locations The concept for this shop suggests an atmosphere and experience suitable for enjoying and sharing an ice cream the traditional way with its family and friends The graphic identity centers on employing different typographies acknowledging the graphical hand made labeling and signs at cafeterias from the 60 s
— Winter Milk
Branding, Packaging & Interiorism
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Winter Milk is an ice cream shop characterized by its wide variety of fresh lactose based products, hand crafted with one hundred percent natural ingredients. Ice cream cones, popsicles, milk shakes, frappes, and desserts stand out from their menu. Currently, Winter Milk owns 16 locations. The concept for this shop suggests an atmosphere and experience suitable for enjoying and sharing an ice cream the traditional way with its family and friends.

The graphic identity centers on employing different typographies acknowledging the graphical hand-made labeling and signs at cafeterias from the 60's.
The result comprises a compendium of custom made logos for the brand collateral and store interiors. The color palette reflects a combination of warm oranges and fresh blues. The orange gradation references the emblematic traditional color of the Dutch monarchy while the blues resemble the winter and cold climates. The interior design and tones are inspired by Wes Anderson's style.
Winter Milk Store interior detail
Store interior detail
Winter Milk Ice cream cone
Ice cream cone
Winter Milk Logotypes
Logotypes
Winter Milk Ice cream cup
Ice cream cup
Winter Milk Store menu
Store menu
Winter Milk Ice cream cups
Ice cream cups
Winter Milk Ice cream cone
Ice cream cone
Winter Milk Interior and tables
Interior and tables
Winter Milk Cookie pouch
Cookie pouch
Winter Milk Ice cream cup
Ice cream cup
Winter Milk Store signage
Store signage
Winter Milk Menu
Menu
Winter Milk Uniform
Uniform
Winter Milk Desert packaging
Desert packaging
Winter Milk Ice cream cones
Ice cream cones
Winter Milk Coffee cup
Coffee cup
Winter Milk Store interior hallway
Store interior hallway
Winter Milk Coffee napkins sugar
Coffee, napkins & sugar
Winter Milk Table brand behavior
Table brand behavior
Winter Milk Store menu detail
Store menu detail
Winter Milk Ice cream cup
Ice cream cup
Winter Milk Store interior lighting detail
Store interior lighting detail
Winter Milk Ice cream cones
Ice cream cones
Winter Milk Ice cream name tag detail
Ice cream name tag detail
Winter Milk Packaging
Packaging
Winter Milk Coffee cups
Coffee cups
Winter Milk Store interior
Store interior
Winter Milk Brand stationery
Brand stationery
Winter Milk Milk shakes
Milk shakes
Winter Milk Store front
Store front
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