Romero+McPaul is a premium brand specializing in the design and sales of traditional English-style velvet slippers.
For this digital project's re-design, we created a platform with a bespoke product elaboration section allowing users to complete their purchases in a personalized manner. The user can select colors, materials and embroidery styles as well as completing the transaction through a diversity of online payment options.
The website's main objective is to showcase its wide variety of products with a bright and trendy twist offering a unique and exclusive shopping experience.
The website's redesign covers the brand demands in a simple manner, employing predominantly large images, visual rests and typographical arrangements that facilitate product navigation without leaving aside aesthetics and functionality.