Driven Driven is an automotive technology development center established by the “Cluster Automotriz de Nuevo León CLAUT ” in affiliation with leading sector companies such as Nemak Metalsa Quimmco John Deere Caterpillar These companies perform team work fabricating and assembling automotive parts Driven was created in Mexico as a way to invest in equipment for research technological development and future innovation for products processes and human resources for the automotive industry
— Driven
Corporate branding
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Driven is an automotive technology development center established by the “Cluster Automotriz de Nuevo León ( CLAUT )” in affiliation with leading sector companies such as Nemak, Metalsa, Quimmco, John Deere & Caterpillar. These companies perform team work fabricating and assembling automotive parts. Driven was created in Mexico as a way to invest in equipment for research, technological development and future innovation for products, processes and human resources for the automotive industry.
We developed an identity with a custom made logotype. We started our work with a dotted pattern, hierarchies and reticulated arrangements in order to attain harmonic informational structure and simplicity in the brand's graphic language. Our work for this brand distinguishes itself through the dotted pattern applications in each material symbolising the teamwork and precision of manufacturing processes that make Driven unique.
Driven Logotype
Logotype
Driven Identity dotted pattern base
Identity dotted pattern base
Driven Business cards
Business cards
Driven Letterhead
Letterhead
Driven Stationery
Stationery
Driven Business cards
Business cards
Driven Mail envelope
Mail envelope
Driven Brand collateral
Brand collateral
Driven Annual report
Annual report
Driven Annual report
Annual report
Driven Annual report
Annual report
Driven Security vest
Security vest
Driven Content manual
Content manual
Driven Poster
Poster
Driven Annual report packaging detail
Annual report packaging detail
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