Fatlash
BRANDING
The client
Fatlash is a high-end London based eyelash extension brand with a specialty in the advanced Russian volume lash technique. Its founder, a highly experienced award-winning therapist, works developing eyelash designs with special attention to eye style and face shape accomplishing beauty enhancing results.
keywords
Beauty/ London/ Branding/ Graphic design/ Packaging
the objective
To create a brand that exalts strength and endurance in a consistency with the product characteristics
the solution
The Fatlash brand integrates line patterns inspired by different eyelash proportions and shapes. Its selected bold typographies exalt strength and endurance in a consistency with the product characteristics. Elegance and catchiness where the objectives while selecting the color palette and an interesting highlight was attained with the red & black foil touches on the packaging. — (A)
Line patterns are inspired by different eyelash proportions and shapes.
