Sally Beauty Sally Beauty Supply is a brand specialising in beauty with a wide range of skin care hair and nail products Sally started as a single store in New Orleans United States in 1964 Today it represents the world s largest professional beauty supplies retailer with premier locations Currently Sally Beauty owns and operates more than 4 800 stores worldwide including United States Canada Puerto Rico Colombia Peru Japan Germany England and Mexico Sally Beauty s re design introduces a new approach for the brand formalising its graphic communication at a regional level The project evolves the current identity with components based on the existing international branding parameters
— Sally Beauty
Branding, Packaging & Art Direction
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Sally Beauty Supply is a brand specialising in beauty with a wide range of skin care, hair and nail products. Sally started as a single store in New Orleans, United States in 1964. Today, it represents the world's largest professional beauty supplies retailer with premier locations. Currently, Sally Beauty owns and operates more than 4,800 stores worldwide including: United States, Canada, Puerto Rico, Colombia, Peru, Japan, Germany, England and Mexico.

Sally Beauty's re-design introduces a new approach for the brand formalising its graphic communication at a regional level. The project evolves the current identity with components based on the existing international branding parameters.
Sally Beauty embodies a changing brand responding to seasons and trends. Its "word-mark" communicates neutrality and flexibility. Our engagement results in a timeless brand fitting any style without under-appreciating its uniqueness. We included a series of textures, produced with a lipstick, accompanying typographical arrangements applied to different materials. Condensed typographies appear in a game of hierarchies and sizes reinforcing the casual and fun brand personality.
Sally Beauty Art direction
Art direction
Sally Beauty Business cards
Business cards
Sally Beauty Product packaging
Product packaging
Sally Beauty Art direction
Art direction
Sally Beauty Boutique bags
Boutique bags
Sally Beauty Boutique bag
Boutique bag
Sally Beauty Stationery set
Stationery set
Sally Beauty Art direction
Art direction
Sally Beauty Gift bags
Gift bags
Sally Beauty Boutique bag
Boutique bag
Sally Beauty Press
Press
Sally Beauty Envelope
Envelope
Sally Beauty Art direction
Art direction
Sally Beauty Gift bags
Gift bags
Sally Beauty Brand collateral
Brand collateral
Sally Beauty Shipping boxes
Shipping boxes
Sally Beauty Art direction
Art direction
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