WELCOME TO OUR ONLINE SHOWROOM
BIENVENIDOS A NUESTRO SHOWROOM VIRTUAL
Добро пожаловать в наш онлайн-шоурум
우리 온라인 쇼롬에 오신걸 환영합니다
مرحبا بكم في معرضنا على شبكة الانترنت
欢迎来到我们的线上展馆
हमारे ऑनलाइन शोरूम में आपका स्वागत है

Tesis

BRANDING

pin

The client

Tesis was born in Mexico, under the curatorship of Sommelier Marcela Garza. Its unique herbal and tea blends are inspired by the origins of tea and ancestral heritage from flowers, herbs, roots and fruits.

keywords

Tea/ Branding/ Packaging/ Label

pin

the objective

To create a unique proposal inspired by the origins of tea and ancestral heritage from flowers, herbs, roots and fruits.

the solution

Japanese calligraphy, in which lines and dots become remarkably important, represents one of the most popular arts in Japan. Calligraphic work, represents part of the education of wise men who perform traditional tea ceremonies where the consumption of tea is promoted within a zen environment.

Inspired mainly on the Japanese Art, our branding proposal utilizes water and ink stains representing the complexness and lightness of tea mixtures. In the same way, vertical typographic arrangements based on traditional Japanese reading are employed, obtaining a balance between the compounding of classic and modern typographical styles.

The main emblem symbolizes the Japanese wind chimes "Fuurin" placed on doors and windows of homes in early summer. The color palette focuses on natural tones with red color accenting details and gold foil rendering elegance and the importance of the care for each product. — (A)

pin

Vertical typographic arrangements based on traditional Japanese reading.

pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin
pin