Monte Xanic
BRANDING
The client
BrandingMonte Xanic is a Mexican winery located near Valle Guadalupe, Baja California, Mexico operating since 1989. The project is based on the creation of unique identities for the following brands: Monte Xanic, Calixa, Gran Ricardo and Limted Editions. Since each of these brands possess a unique flavour and personality, they share a brand system that can represent individually all of the ideas, objectives and messages.
keywords
Wine/ Branding/ Packaging/ Product design/ Icon design
the objective
Redesign Monte Xanic to achieve a modern and fresh approach to the brand,
based on the original parameters and essence of the project.
the solution
The proposed icon for this project bolsters the concept of Monte Xanic (which translates into: "Flower born after the first rain"). The icon presents a flower, a drop and a crown of parra leaves. The color palette conveys a feeling of warmth, and reminds the viewer of landscape beauty in which the grapes are cultivated. Finally, the typographic treatment evokes a sense of contemporary belonging to a brand that already denoted tradition and experience — (A)
The icon presents a flower, a dew drop and a crown of parra leaves.
