Making Horror Making Horror is a new film label that focuses on horror and thriller films based in Hong Kong The brand tells a story portrayed through a forensic detective’s eyes implicitly presenting elements of terror and mystery through the use of crime scene components The logo portrays the fine line between order and madness by creating a structured typeface that is then inconsistently distorted
— Making Horror
Branding
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Making Horror is a new film label that focuses on horror and thriller films, based in Hong Kong. The brand tells a story portrayed through a forensic detective’s eyes, implicitly presenting elements of terror and mystery through the use of crime scene components.

The logo portrays the fine line between order and madness by creating a structured typeface that is then inconsistently distorted.
The distortions create logo variations that are then used throughout the brand’s print and video media.
Incorporating the characteristic elements of horror and thriller firms the brand adopted a psychotic personality made present through the stationary by repeating lines and typos.
Making Horror Letterhead with luminescent spatter
Letterhead with luminescent spatter
Making Horror Folder with luminescent handprint detail
Folder with luminescent handprint detail
Making Horror Promotional poster
Promotional poster
Making Horror Business card
Business card
Making Horror Letterhead business card with luminescent spatter
Letterhead & business card with luminescent spatter
Making Horror CD case
CD case
Making Horror Paper bag letterhead
Paper bag & letterhead
Making Horror Envelope with luminescent spatter
Envelope with luminescent spatter
Making Horror Promotional poster
Promotional poster
Making Horror Brand collateral
Brand collateral
Making Horror Business card with luminescent spatter
Business card with luminescent spatter
Making Horror Folder with luminescent handprint detail
Folder with luminescent handprint detail
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