— Making Horror
Branding
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Making Horror is a new film label that focuses on horror and thriller films, based in Hong Kong. The brand tells a story portrayed through a forensic detective’s eyes, implicitly presenting elements of terror and mystery through the use of crime scene components.

The logo portrays the fine line between order and madness by creating a structured typeface that is then inconsistently distorted.
The distortions create logo variations that are then used throughout the brand’s print and video media.
Incorporating the characteristic elements of horror and thriller firms the brand adopted a psychotic personality made present through the stationary by repeating lines and typos.
Letterhead with luminescent spatter
Folder with luminescent handprint detail
Promotional poster
Business card
Letterhead & business card with luminescent spatter
CD case
Paper bag & letterhead
Envelope with luminescent spatter
Promotional poster
Brand collateral
Business card with luminescent spatter
Folder with luminescent handprint detail
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