Caravan Tokyo Caravan Tokyo is a mobile accommodation project located in several strategic areas around the city of Tokyo The service offers all of the facilities that are necessary to explore the city including tours and guides that can be booked during the guest’s stay These trailers are vintage and have been rescued renovated and designed for people to experience a unique stay in Tokyo allowing them to branch out from the typical vacation format Our proposal is inspired by the combination of Formula 1 race cars and the Japanese visual culture This led us to create a design line that is simple basic and functional allowing the communication of the brand’s objectives in a concrete and straightforward manner
— Caravan Tokyo
Branding & Interiorism
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Caravan Tokyo is a mobile accommodation project located in several strategic areas around the city of Tokyo. The service offers all of the facilities that are necessary to explore the city, including tours and guides that can be booked during the guest’s stay. These trailers are vintage and have been rescued, renovated, and designed for people to experience a unique stay in Tokyo, allowing them to branch out from the typical vacation format.

Our proposal is inspired by the combination of Formula 1 race cars and the Japanese visual culture. This led us to create a design line that is simple, basic, and functional, allowing the communication of the brand’s objectives in a concrete and straightforward manner.
The colors of the trailers are altered depending on the racing team and its area.

An icon system was developed to highlight the values of the project, which represent the cultural features of Japan. A series of promotional items were also created to expand on the practical spirit of the brand.
Caravan Tokyo Logotype
Logotype
Caravan Tokyo Business cards
Business cards
Caravan Tokyo Brand collateral
Brand collateral
Caravan Tokyo Pillow imprint
Pillow imprint
Caravan Tokyo Corporate stationery
Corporate stationery
Caravan Tokyo Letterhead detail
Letterhead detail
Caravan Tokyo Corporate stationery
Corporate stationery
Caravan Tokyo Caravan Tokyo interior
Caravan Tokyo interior
Caravan Tokyo Blanket labeling
Blanket labeling
Caravan Tokyo Vanity kit box
Vanity kit box
Caravan Tokyo Vanity Kit
Vanity Kit
Caravan Tokyo Soap packaging
Soap packaging
Caravan Tokyo Brand collateral
Brand collateral
Caravan Tokyo Sketchbook
Sketchbook
Caravan Tokyo Caravan Tokyo interior
Caravan Tokyo interior
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