Mona De Castellarnau
BRANDING
The client
Mona de Castellarnau is a lifestyle brand that offers accessories and home décor pieces inspired by the merging of the love for design, craftsmanship, and global cultures.
keywords
Fashion/ Los Angeles/ Branding/ Packaging/ Editorial
the objective
Develop a distinctive graphic identity that reflects the essence of the project's author through a timeless brand behavior.
the solution
The naming for the brand arises from the designer’s nickname and surname. Our role was to analyze the styles and designs that Mona de Castellarnau conveys in her pieces and interpret such in a novel and minimalist way to create an identity that shows the contrast between the modern and daring designs of Mona’s products without taking away from their essence. The result is a brand that offers functional, original, enduring intrinsic beauty as well as a timeless image, providing style to any interior and personality. — (A)
A brand that offers functional, original, intrinsic beauty as well as a timeless image
