Helvetia Trust
BRANDING
The client
Helvetia Trust is a Swiss-Mexican financial banking firm offering business integration services with a global focus that will be opening later this year.
keywords
Financial/ Swiss /Branding /Typography /Packaging /Print design
the objective
Develop a visual identity that conveys the Swiss influence that embraces the project, security and seriousness.
the solution
The naming was inspired by the female national personification of Switzerland as a means to symbolize the notorious Swiss legacy concerning their superior global financial services.
Our branding proposal conveys the security and business values of the firm and communicates its Swiss influence with the use of contextual graphics and typographic choices. The brand is complemented with a stylized Greek cross that characterizes Switzerland’s flag, a manifestation of its values and origins. — (A)
The brand is complemented with a stylized Greek cross that characterizes Switzerland’s flag
