Capicúa “Capicua is a brand specializing in creating organization tools for any activities that require planning Its naming is inspired by the spanish word describing a palindromic number referring to a symmetrical number that remains the same when its digits are reversed Such reference calls upon Capicua’s” diverse assortment of planners agendas calendars etc that can fulfill every personality type’s organization needs Our branding proposal takes such initiative and visually reflects this in a series of patterns and symmetric forms resulting in a sense of perfect order and cleanliness whose purpose is to combine unique style with organization
— Capicúa
Branding & packaging
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“Capicua" is a brand specializing in creating organization tools for any activities that require planning. Its naming is inspired by the spanish word describing a palindromic number, referring to a symmetrical number that remains the same when its digits are reversed. Such reference calls upon Capicua’s” diverse assortment of planners, agendas, calendars etc. that can fulfill every personality type’s organization needs.

Our branding proposal takes such initiative and visually reflects this in a series of patterns and symmetric forms resulting in a sense of perfect order and cleanliness whose purpose is to combine unique style with organization.
Each piece is distinctive while maintaining its friendly features that play with the assumed monotony of an organized lifestyle. Capicua’s symmetrical icon can be appreciated from any point of view and the subtle use of color complements the brand with an elegance that creates the visual balance that it promises.
Capicúa Logotype
Logotype
Capicúa Corporate stationery
Corporate stationery
Capicúa Business card
Business card
Capicúa Brand icon
Brand icon
Capicúa Notebooks
Notebooks
Capicúa Notebook detail
Notebook detail
Capicúa Brand behavior
Brand behavior
Capicúa Pattern detail
Pattern detail
Capicúa Gift bag
Gift bag
Capicúa Corporate stationery
Corporate stationery
Capicúa Notebooks
Notebooks
Capicúa Envelopes
Envelopes
Capicúa Gold foil stamped envelopes
Gold foil stamped envelopes
Capicúa Notebooks
Notebooks
Capicúa Notebooks
Notebooks
Capicúa Business cards
Business cards
Capicúa Notebook packaging
Notebook packaging
Capicúa Notebook sleeve
Notebook sleeve
Capicúa Notebook packaging
Notebook packaging
Capicúa Boutique bag
Boutique bag
Capicúa Agendas
Agendas
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