El Semillero “El Semillero” is an apartment building complex located in the heart of Monterrey Mexico “El Semillero” functions as an intervention in this cultural area by creating a sustainable environment and offering natural expandable housing based on the user’s basic needs and economic flexibility The project targets young couples and characterizes itself as Fraterna’s largest project yet as well as the continuation to “El Vivero” Our branding proposal evokes nature and open spaces it portrays the dynamic details found within “El Semillero”
— El Semillero
Real estate branding
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“El Semillero” is an apartment building complex located in the heart of Monterrey, Mexico. “El Semillero” functions as an intervention in this cultural area by creating a sustainable environment and offering natural expandable housing based on the user’s basic needs and economic flexibility. The project targets young couples and characterizes itself as Fraterna’s largest project yet as well as the continuation to “El Vivero”.

Our branding proposal evokes nature and open spaces; it portrays the dynamic details found within “El Semillero”.
The use of a ‘citric’ color palette can be compared to that of Fraterna’s former project “El Vivero’s”, whose palette was monochromatic for the most part. The brand complements itself with isometric illustrations showing key landmarks and representative areas that demonstrate the advantages of living in these apartments. “El Semillero” is the much-needed initiative to revive local cultural areas that are on the edge of oblivion.
El Semillero Business cards
Business cards
El Semillero Corporate stationery
Corporate stationery
El Semillero Corporate stationery
Corporate stationery
El Semillero Apartments brochure
Apartments brochure
El Semillero Map brochure
Map brochure
El Semillero Brochure detail
Brochure detail
El Semillero Brochure spread
Brochure spread
El Semillero Brochure spreads
Brochure spreads
El Semillero Tote bag
Tote bag
El Semillero Poster
Poster
El Semillero Icon design
Icon design
El Semillero City illustrations
City illustrations
El Semillero Apartment illustration
Apartment illustration
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