Amado by Hyatt “Amado by Hyatt is a Mexican artisan bakery and candy boutique specialized in typical regional products characterized by their flavors colors and textures Hyatt reached out to us to develop a branding identity for the new boutique opening in its hotel lobby The naming was inspired by the pursuit of grand Mexican creative minds that could identify themselves with the brand’s essence and its products Amado by Hyatt strives to bring together both the romantic and classic spirits of Amado Nervo’s poetry and the modernist style of Mexican architect Luis Barragán
— Amado by Hyatt
Branding & packaging
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“Amado" by Hyatt is a Mexican artisan bakery and candy boutique specialized in typical regional products characterized by their flavors, colors, and textures. Hyatt reached out to us to develop a branding identity for the new boutique opening in its hotel lobby. The naming was inspired by the pursuit of grand Mexican creative minds that could identify themselves with the brand’s essence and its products. Amado by Hyatt strives to bring together both the romantic and classic spirits of Amado Nervo’s poetry and the modernist style of Mexican architect Luis Barragán.
Our branding proposal takes the two iconic Mexican minds and their fellow characteristics to create a visual solution that takes the fine art of traditional artisan bakery to a new contrasting level of modernism that guarantees the brand to stand out among others. The intention was to avoid falling into typical Mexican clichés. Instead, it creates a sophisticated idea in which the graphic sense translates the visual language from the XVIII century into a contemporary innovative solution that is based on a vivid color palette and novel printing finishes.
Amado by Hyatt Logotype
Logotype
Amado by Hyatt Brand collateral
Brand collateral
Amado by Hyatt Business card
Business card
Amado by Hyatt Product packaging
Product packaging
Amado by Hyatt Golden foil detail
Golden foil detail
Amado by Hyatt Product packaging
Product packaging
Amado by Hyatt Cake packaging
Cake packaging
Amado by Hyatt Golden foil pattern stamp
Golden foil pattern stamp
Amado by Hyatt Packaging line
Packaging line
Amado by Hyatt Cake roll packaging
Cake roll packaging
Amado by Hyatt Golden foil pattern stamp
Golden foil pattern stamp
Amado by Hyatt Chocolate bar packaging
Chocolate bar packaging
Amado by Hyatt Brand collateral
Brand collateral
Amado by Hyatt Product packaging
Product packaging
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