Cervecería Colima
BRANDING
The client
“La Cervecería de Colima” is a new Mexican brewery located in the town of “El Trapiche” in the state of Colima in Mexico. The brewery dedicates all its hard work into perfecting its three unique handcrafted beers for international sale and distribution.
keywords
Beer /Mexico /Graphic design /Label /Packaging
the objective
Developed a friendly, simple-looking brand that honors the human touch and workmanship behind every product.
the solution
Our branding proposal is a modern visual translation of every distinguished traditional element from Colima and its surroundings, such as its magnificent local Colima volcano.
Three craft beers were brewed to mark the beginning of the brand’s legacy. First, the main one: Colimita, the beer from the earth and favorite of the sun. Second, Páramo, a Pale Ale inspired by the whisperings in the streets of Comala. And finally, Ticús, relative of the crow, Cervecería de Colima’s dark beer. From light to dark labels and bright colored caps, the bottles' design resemble the uniqueness and the hard work behind each individual brew. — (A)
The design resemble the uniqueness and the hard work behind each individual brew.
