Downcity Outfitters Downcity Outfitters is a specialized boutique in Providence Rhode Island that sells premium outdoors clothing and gear Embracing the local community and camping culture Downcity brings together locally crafted goods and exclusive hiking climbing and camping equipment making it the go to place for any nature aficionado Inspired by open air and camping environments the brand explores freedom and space in a modern simple way with its freehand logotype
— Downcity Outfitters
Boutique branding
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Downcity Outfitters is a specialized boutique in Providence, Rhode Island that sells premium outdoors clothing and gear. Embracing the local community and camping culture, Downcity brings together locally crafted goods and exclusive hiking, climbing and camping equipment, making it the go-to place for any nature aficionado.

Inspired by open-air and camping environments, the brand explores freedom and space in a modern, simple way with its freehand logotype.
The custom traced typography represents two things: first, the brand’s honest intentions in providing only products of high-quality craftsmanship. And second, it has a touch of nostalgia that relates to the old-school specialty shops of typical American small towns at the turn of the century, a nod to simpler, more carefree times.
Downcity Outfitters Business cards
Business cards
Downcity Outfitters Corporate stationery
Corporate stationery
Downcity Outfitters Garment tags
Garment tags
Downcity Outfitters Letterhead
Letterhead
Downcity Outfitters Envelope
Envelope
Downcity Outfitters Brochure
Brochure
Downcity Outfitters Corporate stationery
Corporate stationery
Downcity Outfitters Grand opening invitation
Grand opening invitation
Downcity Outfitters Letterhead
Letterhead
Downcity Outfitters Brand behavior
Brand behavior
Downcity Outfitters Boutique bag
Boutique bag
Downcity Outfitters Garment tag
Garment tag
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