— Downcity Outfitters
Boutique branding
Downcity Outfitters is a specialized boutique in Providence, Rhode Island that sells premium outdoors clothing and gear. Embracing the local community and camping culture, Downcity brings together locally crafted goods and exclusive hiking, climbing and camping equipment, making it the go-to place for any nature aficionado.

Inspired by open-air and camping environments, the brand explores freedom and space in a modern, simple way with its freehand logotype.
The custom traced typography represents two things: first, the brand’s honest intentions in providing only products of high-quality craftsmanship. And second, it has a touch of nostalgia that relates to the old-school specialty shops of typical American small towns at the turn of the century, a nod to simpler, more carefree times.
Business cards
Corporate stationery
Garment tags
Corporate stationery
Grand opening invitation
Brand behavior
Boutique bag
Garment tag
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