Redberry Redberry is a shoe store looking to adopt the typical American footwear retailer outlet store vibe The idea of the store is to introduce the American concept of providing branded footwear at affordable prices for the general public Our branding proposal takes off from the store s name Redberry So we designed an iconic logo based on the simplification of a raspberry s unique shape On the other hand the typographic style and the main single color selection within the identity act as the contributing factor that defines the brand with an industrial modern style
— Redberry
Branding & architecture
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Redberry is a shoe store looking to adopt the typical American footwear retailer / outlet store vibe. The idea of the store is to introduce the American concept of providing branded footwear at affordable prices for the general public.

Our branding proposal takes off from the store's name, Redberry. So we designed an iconic logo based on the simplification of a raspberry's unique shape. On the other hand, the typographic style and the main single-color selection within the identity act as the contributing factor that defines the brand with an industrial / modern style.
Following this concept, our interior design proposal uses industrial materials, such as metal and concrete, to immerse the consumer in a factory-like setting with a modern twist that comes from the brand's look and feel. The use of raw finishes in the interior design, such as the gridded metal shelves, increases the brands industrial feel and rounds it up perfectly.
Redberry Logotype
Logotype
Redberry Packaging design
Packaging design
Redberry Business card
Business card
Redberry Stationery
Stationery
Redberry Store interiors
Store interiors
Redberry Store front
Store front
Redberry Façade detail
Façade detail
Redberry Brand collateral
Brand collateral
Redberry Letterhead
Letterhead
Redberry Brand behavior
Brand behavior
Redberry Interior lighting detail
Interior lighting detail
Redberry Branded t shirt
Branded t-shirt
Redberry Shopping bag
Shopping bag
Redberry Letterhead
Letterhead
Redberry Poster
Poster
Redberry Brand behavior
Brand behavior
Redberry Interior air conditioning ducts
Interior air conditioning ducts
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