Madii & Dylan is an Australian line of natural, eco-friendly children's products that range from soft cleansing flannels to cozy hypoallergenic pillows. Their products are made with incredible air-spinning technology that naturally resists dust mites, mildew and bacteria. Also, they're specially designed to align the spine, support the neck and keep children's heads elevated so they can breathe freely while resting.
Our job was to transmit the brand's most important values: friendliness, cleanliness, comfort and honesty. We kept the brand colors crisp and gender neutral. The logo uses a light and clear typeface that draws attention not to itself but to the brand's main character: the ampersand. The ampersand was designed to function as an icon, an icon that reflects the brand's innocence and cleanliness: it's designed to look like a cross between an ampersand and a rubber ducky.