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Alerol is an international oil exploration, drilling, production, refinement and shipping company based in Campeche, Mexico. Since energy, especially oil, "moves" the world, we decided to create an identity that rotated around an abstract logotype depicting an oil drop coming from the earth.
The result is a firm brand that is recognizable and relevant in its area, without becoming cold and impersonal, but close, human and sustainable.
Branded hard hat and stationery