Umutu Coffee Co  Umutu Coffee Company is a Nigerian coffeehouse the first of its kind in the country The brand we designed is intended to inspire the birth of a social coffee culture similar to Starbucks or Tim Hortons in Nigeria s and especially the commercial city of Lagos booming middle class Its flagship store will be located in the departure area of a very busy airport terminal in Lagos with plans to expand a franchise to other airports and public spaces in Nigeria and hopefully all of Africa
— Umutu Coffee Co.
Branding
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Umutu Coffee Company is a Nigerian coffeehouse, the first of its kind in the country. The brand we designed is intended to inspire the birth of a social coffee culture similar to Starbucks' or Tim Hortons' in Nigeria's, and especially the commercial city of Lagos', booming middle class. Its flagship store will be located in the departure area of a very busy airport terminal in Lagos with plans to expand a franchise to other airports and public spaces in Nigeria and hopefully all of Africa.
Our proposal aims to be iconic, with a sophisticated vibe that should be new but not too unfamiliar to the local market. We decided to stay away from the bright, stereotypical color palette commonly associated with Sub-Saharan Africa and instead went with eternally chic black and white. The monogram is almost everywhere, reassuring the consumer of the brand's permanence, as well as its comfortable and energizing friendship.
Umutu Coffee Co  Packaging set
Packaging set
Umutu Coffee Co  Logotype
Logotype
Umutu Coffee Co  Brand poster
Brand poster
Umutu Coffee Co  Monogram
Monogram
Umutu Coffee Co  Stationery
Stationery
Umutu Coffee Co  Letterhead business cards
Letterhead & business cards
Umutu Coffee Co  Coffee grab bag
Coffee grab bag
Umutu Coffee Co  Business cards
Business cards
Umutu Coffee Co  Envelopes
Envelopes
Umutu Coffee Co  To go bag
To-go bag
Umutu Coffee Co  Coffee cup
Coffee cup
Umutu Coffee Co  Menu
Menu
Umutu Coffee Co  Coffee cup sleeves
Coffee cup sleeves
Umutu Coffee Co  Salad packaging
Salad packaging
Umutu Coffee Co  Coffee
Coffee
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