Piper&Sons
BRANDING
The client
Piper & Sons is a children's clothing and accessories line for kids ages 0 to 5.
keywords
Children /Fashion /Branding /Graphic Design /Packaging
the objective
The client approached us with the wish to create an upscale brand that could indulge kids such as Suri Cruise, Moses Martin or Vivi Jolie-Pitt with beautifully understated childrenswear with added touches of subtle elegance and unexpected whimsy.
the solution
Like their clothes, our branding for Piper & Sons is characterized by a cool, contemporary style, high brand value, and exceptional craftsmanship. Drawing inspiration from nature, fantasy, and the youthful innocence of children, our proposal consists of a mature logotype that communicates the brand's premium value and a whimsical jumping fox reminiscent of typical children's fairy tale characters.
The fox illustration was carefully crafted by hand, making sure its illustrative detail was fuzzy, friendly, cute and, at the same time, contemporary and young. The color palette features mint, a choice color that provides a cool, youthful and natural pop to each piece that is appealing to both girls and boys. The copper foil print finish over uncoated paper are thrown in to round up the brand's whimsy and subtly elegant characteristics — (A)
The color palette features mint, a choice color that provides a cool, youthful and natural pop.
