Fuego Nectar Fuego Néctar founded by Celina Martínez is a brand of homemade chilli sauces and pastes based in Monterrey Mexico The sauces come in two flavors habanero and chile de árbol Celina started out selling her savory sauces to her friends for social occasions She came to us after they became such an appetizing success that she decided to commercialize them in order to distribute them to a wider audience We designed a brand that maintained that cozy homemade feeling Celina pours into each jar
— Fuego Nectar
Product branding
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Fuego Néctar, founded by Celina Martínez, is a brand of homemade chilli sauces and pastes based in Monterrey, Mexico. The sauces come in two flavors: habanero and chile de árbol. Celina started out selling her savory sauces to her friends for social occasions. She came to us after they became such an appetizing success, that she decided to commercialize them in order to distribute them to a wider audience.

We designed a brand that maintained that cozy, homemade feeling Celina pours into each jar.
The name (Fire Nectar in Spanish) reflects the product's rich and fiery essence, a nectar that can bring life to every wholesome and tasty dish. We drew inspiration from old-school, early 20th century pharmaceutical labels and adverts that were so informative and used a very diverse typographical palette. The corked jars give the brand a traditionally golden "been-in-the-market-since-forever" vibe.
Fuego Nectar Logotype
Logotype
Fuego Nectar Monogram
Monogram
Fuego Nectar Business card
Business card
Fuego Nectar Business cards
Business cards
Fuego Nectar Stationery
Stationery
Fuego Nectar Chile de arbol flavor jars
Chile de arbol flavor jars
Fuego Nectar Stationery and stamp
Stationery and stamp
Fuego Nectar Brand behavior
Brand behavior
Fuego Nectar Sampler
Sampler
Fuego Nectar Habanero sauce
Habanero sauce
Fuego Nectar Chile de arbol sauce
Chile de arbol sauce
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