Fuego Nectar
BRANDING
The client
Fuego Néctar is a brand of homemade chilli sauces and pastes based in Mexico. The sauces come in two flavors: habanero and chile de árbol. The client started out selling her savory sauces to her friends for social occasions. She came to us after they became such an appetising success, that she decided to commercialise them in order to distribute them to a wider audience.
keywords
Sauces /Mexico /Branding /Graphic Design /Packaging
the objective
Create a brand that keep the home made and family feel and transmits the quality of it's product ingredients.
the solution
We designed a brand that maintained that cozy, homemade feeling into each jar. The name (Fire Nectar in Spanish) reflects the product's rich and fiery essence, a nectar that can bring life to every wholesome and tasty dish.
We drew inspiration from old-school, early 20th century pharmaceutical labels and adverts that were so informative and used a very diverse typographical palette. The corked jars give the brand a traditionally golden ""been-in-the-market-since-forever" vibe. — (A)
We designed a brand that maintained that cozy, homemade feeling into each jar.
