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Xoclad

BRANDING

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The client

Xoclad is a high-end pastry and confectionery shop located in the Mayan Riviera.

keywords

Pastry /Chocolate /Boutique /Mexico /Branding /Graphic Design /Packaging

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the objective

In a place bustling with tourist activity, Xoclad needed to communicate the area's strong Mayan culture in a classy way that could never be called cliché or tacky.

the solution

First, we gave its name a visual and phonetic pre-hispanic feeling that also conveyed one of the shop's prime products: chocolate. Then we designed a labyrinth-like pattern reminiscent of antique mayan art and architecture ornamentation. The color palette consigns the brand with a sober, clean feeling that makes it modern and sweet. — (A)

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The color palette consigns the brand with a sober, clean feeling that makes it modern and sweet.

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