Novelty Novelty is a shopping boutique that retails casual apparel to chic young women with a taste for fresh modern fashion The shop started up as a project by Novelty s partners once they returned from the exciting and ever evolving New York fashion scene The shop was to feature handpicked items that could be considered quirky and novel trendsetters something you couldn t find in any other shop hence our choice for naming Located in Calzada del Valle a gardened boulevard inside the exclusive area of San Pedro a suburb of the larger metropolitan city of Monterrey Mexico
— Novelty
Boutique branding & interiorism
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Novelty is a shopping boutique that retails casual apparel to chic young women with a taste for fresh, modern fashion. The shop started up as a project by Novelty's partners once they returned from the exciting and ever-evolving New York fashion scene. The shop was to feature handpicked items that could be considered quirky and novel trendsetters, something you couldn't find in any other shop, hence our choice for naming. Located in Calzada del Valle, a gardened boulevard inside the exclusive area of San Pedro, a suburb of the larger metropolitan city of Monterrey, Mexico.
Novelty is the high-end fashion store of curiosity shops.

Like its attire inventory, the brand is sober and feminine but has the ability to thrive among more eccentric elements, such as the watercolor marks in the stationery or the collage-like composition of its printed ad.
Novelty Stationery
Stationery
Novelty Shop interiors
Shop interiors
Novelty Business cards
Business cards
Novelty Assorted packaging
Assorted packaging
Novelty Art direction
Art direction
Novelty Detail on large envelope
Detail on large envelope
Novelty Shop interiors
Shop interiors
Novelty Stationery jewelry
Stationery & jewelry
Novelty Small envelopes
Small envelopes
Novelty Art direction
Art direction
Novelty Assorted boutique bags
Assorted boutique bags
Novelty Clothes tag
Clothes tag
Novelty Metal concrete detail
Metal & concrete detail
Novelty Press
Press
Novelty Store front mannequins
Store front mannequins
Novelty Interiores con detalle de etiqueta
Interiores con detalle de etiqueta
Novelty Website homepage
Website homepage
Novelty Our Story on website
Our Story on website
Novelty Product selection on website
Product selection on website
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