— Gist
Editorial Branding
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Gist is a lifestyle magazine that reports on many different subjects, from fashion to gadgets, health and tourism. Its naming is a reflection of its multifaceted nature. Its readers can "get the gist" on all the different topics of each issue.

Our design proposal was a decision to shake things up a little, editorial design-wise. Its quirky, audacious, fresh and current feel is actually based on a simple formula that involves the exaltation of images through the use of thick frames and colored backgrounds.
In GIST, the images always appear front and center, so the magazine presents a great opportunity for up-and-coming photographers to show off their work.

Since GIST's topics are ever-changing and versatile, we decided that it was important to keep the cover constant. It will always feature the portrait of a model superimposed by a frame of gorgeous, shiny foil.
Magazine covers and spreads
Different color foil on Gist Volumes 1 - 5
Gist volume 4 Spreads
Gist volume 5
Holographic foil detail
Copper foil detail on Gist volume 4
Red foil on Gist volume 2
Art direction for Gist volume 2
Gist volume 2 interior spread
Gold foil on Gist volume 1
Holographic foil on Gist volume 5
Gist volume 5 interior spread
Holographic foil on Gist volume 5
Gist volume 5 spreads
Gist volume 3 spread
Gist volume 2 spread
Copper foil on Gist volume 4
Gist volume 2
Art direction for Gist volume 2
Blue foil on Gist volume 3
Gist volume 4 spread
Gist volume 1 spreads
Gist volume 2 spread
Gist volume 3 spread
Gist volume 3 spreads
Gist volume 1 spread
Gist volume 1
Foil detail on stationery
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