— Talous Consulting
Corporate branding
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Talous Consulting is a boutique firm based in San Pedro Garza García, México that specializes in Financial Consulting and Investment Banking. Founded in 2011, Talous approached us with a brief that stated their need to communicate trust and sophistication in their brand new business.

Our brand proposal used guilloches (those decorative engravings found in bank notes, currency, and certifications to denote authenticity) to not only represent security, but to also wink at the nature of Talous' business practices.

Edging away from all the dull colored and seriously sans-serifed mainstream consultancy brands, we used a custom blackletter type for the logo to give the brand seriousness, solidity and strength. The lively range of colors, meanwhile, give the brand a fresh and dynamic feel.
In spite of the vivid colors and lines of the guilloche patterns, we managed to achieve a clean, noiseless brand aesthetic that was still serious and effortlessly classic. We succeeded in creating lively contrast between the traditional and the new, giving the Talous brand a trustworthy and innovative vibe.
Original typography vs custom modifications
Business cards
Stationery
Monogram
Original typography vs custom modifications
Brochure
Stationery
Guilloche detail
Business cards
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