Doce Cielos
BRANDING
The client
Doce Cielos is a brand specialising in traditional and natural handcrafted honey-based products.
keywords
Honey /Mexico /Branding /Graphic Design /Packaging
the objective
Encourage the recognition and consumption of these native Mexican apiculture products, emphasizing the product’s richness in flavor, texture, color and benefits to personal health.
the solution
The packaging lines make allusion to traditional handcrafted Mexican paintings and art pieces. Our proposal achieves a sophisticated link between the Mexican handcrafts heritage and the honey’s sweet traditional essence. Since the brand’s primary products are honey-based, we chose a bee for the logo.
The packaging design praises the great variety of honey varieties using a categorization based visual system and nomenclature. The typography is meant to convey the cleanliness and elegance of the product. — (A)
The packaging lines make allusion to traditional handcrafted Mexican paintings
