Saffron is an electronics products company focused in offering excellently designed solutions that improve the end-user quality of life.
We generated a sober, typographical identity that would be timeless, evading visual competition with the imposing product aesthetic.
When developing the packaging, we considered glorifying the product contained in the box. A carefully directed photographic session along with adequate text arrangement allowed us to give the product appearance its place on the packaging.
Text disposition on the packaging and icon design were inspired on technical diagrams and product manuals normally included with these types of electronics achieving a "high tech" appearance.
We decided to compliment the brand with fluorescent red colors making allusion to saffron (flower / condiment) and calling the attention of customers on the store floor.