Toscatti
BRANDING
The client
Toscatti is a new brand of high endurance kitchenware. Their products are both very practical and long lasting.
keywords
Kitchenware /Branding /Graphic Design /Packaging
the objective
The client approached us to develop the brand's naming, visual identity and package design system. Following their products attributes and characteristics.
the solution
For now the brand has more than a dozen containers, each with different size and capacity. Therefore we developed a packaging system that would categorize the containers in a practical manner. Each product's capacity specifications come first in the design's hierarchy, and the distinctive colors come second.
For the logotype we created a typeface with geometrical shapes, but rounded strokes in order to give it a friendly feel. — (A)
We developed a packaging system that would categorize the containers in a practical manner.
