Theurel & Thomas
ARCHITECTURE
The client
Theurel & Thomas is the first pâtisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries.
keywords
Pastry Shop /Boutique /Branding /Packaging /Interior design /Architecture
the objective
Crear un ambiente que enaltece el producto estrella que es el macaroon francés y genere una experiencia memorable a los visitantes.
the solution
El color blanco es una parte central del diseño y juega con el contraste de los colores de los macarones franceses.
El espacio compagina perfectamente con la promesa de la marca, generando una experiencia de compra memorable, digna de recomendar a amigos a visitarla.
Los detalles fueron una parte esencial de nuestro trabajo, se seleccionó meticulosamente cada pieza de porcelana y se diseñaron los muebles, así como la arquitectura para crear un diseño equilibrado con toques de sofisticación que acentúan los valores de la marca y la exclusividad de sus productos. — (A)
White contrasts with the French macarons colors.
Theurel & Thomas
BRANDING
the objective
For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.
the solution
White was our primary tool for design. As a result of this the attention was fully oriented to the colorful macarons. We placed two lines in our design in cyan and magenta, as a relation with a modern French flag to inject a vanguard vision to the identity. We selected Didot (created by Firmin and Pierre Didot), a French typography that would present the brand with sophistication.
— (A)
We placed two lines in cyan and magenta, as a relation with a modern French flag.
