Zoom: A cultural initiative that presents a series of conferences with sustainability and urbanism ideas for Mexico City.
We designed a typography that would include an infinite icon in some of the typographic ligatures. We chose a fluorescent green to give the symbol more presence.
We selected photographs that would work as a counterpoint with the sustainability and urbanism theme: poverty images, of ecological disaster and of architectural chaos.
This project was created in collaboration with Ignacio Cadena.
