Eight Created as a way to solve the founder s sleeping problems Eight is a smart mattress cover focused on leveraging data from people s sleep patterns and disruptions in order to modify the environment accomplishing the perfect night sleep cycle The cover employs ballistocardiography allowing it to detect the heart rate and breathing in all sleep phases Eight is able to control the mattress cover temperature prepare wake up alarms and even connect to other internet enabled devices such as the room s air conditioning Eight s new identity is inspired by the moon cycle appropriating its phases from a new moon all the way to a waning crescent while the name emphasises the eight ideal hours of sleep a person requires
— Eight
Branding Packaging & UI Design
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Created as a way to solve the founder's sleeping problems, Eight is a smart mattress cover focused on leveraging data from people's sleep patterns and disruptions in order to modify the environment accomplishing the perfect night sleep cycle. The cover employs ballistocardiography, allowing it to detect the heart rate and breathing in all sleep phases. Eight is able to control the mattress cover temperature, prepare wake-up alarms and even connect to other internet enabled devices such as the room's air conditioning.

Eight's new identity is inspired by the moon cycle appropriating its phases from a new moon all the way to a waning crescent while the name emphasises the eight ideal hours of sleep a person requires.
The brand reinforces the importance of liberating the mind of resting arrangements while working on recharging the body through the essential needed sleep hours.

The redesign included a color palette choice of whites and greys accentuating a light purple color commonly associated with calm and peacefulness.
Eight Logotype
Logotype
Eight Business card
Business card
Eight Stationery set
Stationery set
Eight Website homepage
Website homepage
Eight Gift card
Gift card
Eight Envelope
Envelope
Eight Website layover
Website layover
Eight Business cards
Business cards
Eight Sleeping kit bag
Sleeping kit bag
Eight Website
Website
Eight Gift card
Gift card
Eight Press publication
Press publication
Eight Product packaging
Product packaging
Eight Packaging pattern detail
Packaging pattern detail
Eight Product set
Product set
Eight Welcome guide
Welcome guide
Eight Welcome guide detail
Welcome guide detail
Eight Product usage instructions
Product usage instructions
Eight Blog
Blog
Eight Brand collateral
Brand collateral
Eight Sleeping robe
Sleeping robe
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