— Sally Beauty
Branding, Packaging & Art Direction
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Sally Beauty Supply is a brand specialising in beauty with a wide range of skin care, hair and nail products. Sally started as a single store in New Orleans, United States in 1964. Today, it represents the world's largest professional beauty supplies retailer with premier locations. Currently, Sally Beauty owns and operates more than 4,800 stores worldwide including: United States, Canada, Puerto Rico, Colombia, Peru, Japan, Germany, England and Mexico.

Sally Beauty's re-design introduces a new approach for the brand formalising its graphic communication at a regional level. The project evolves the current identity with components based on the existing international branding parameters.
Sally Beauty embodies a changing brand responding to seasons and trends. Its "word-mark" communicates neutrality and flexibility. Our engagement results in a timeless brand fitting any style without under-appreciating its uniqueness. We included a series of textures, produced with a lipstick, accompanying typographical arrangements applied to different materials. Condensed typographies appear in a game of hierarchies and sizes reinforcing the casual and fun brand personality.
Art direction
Business cards
Product packaging
Art direction
Boutique bags
Boutique bag
Stationery set
Art direction
Gift bags
Boutique bag
Press
Envelope
Art direction
Gift bags
Brand collateral
Shipping boxes
Art direction
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