— Monte Xanic
Branding & packaging
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Monte Xanic is a Mexican winery located near Valle Guadalupe, Baja California, Mexico operating since 1989. The project is based on the creation of unique identities for the following brands: Monte Xanic, Calixa, Gran Ricardo and Limted Editions. Since each of these brands possess a unique flavour and personality, they share a brand system that can represent individually all of the ideas, objectives and messages.
The proposed icon for this project bolsters the concept of Monte Xanic (which translates into: "Flower born after the first rain"). The icon presents a flower, a drop and a crown of parra leaves. The color palette conveys a feeling of warmth, and reminds the viewer of landscape beauty in which the grapes are cultivated. Finally, the typographic treatment evokes a sense of contemporary belonging to a brand that already denoted tradition and experience.
Logotype
Business card, letterhead, & envelope
Envelope
Monte Xanic bottles
Special edition packaging
Business cards
Cork wine icon detail
Limited edition bottle
Stationary set
Wine menu
Calixa bottles
Calixa label
Coasters, catalogue, and wine menu
Gran Ricardo bottle
Wine menu
Gran Ricardo label
Boutique bag
Brand behaviour
Limited Edition Bottles
Envelope
Limited Edition Bottle
Monte Xanic bottle
Business cards
Bottle collection
Monte Xanic bottle collection
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