Andenes is a new project model for mixed-use shopping centers established in Monterrey, Nuevo León. It intends to convey values such as good experiences, universality, entertainment, and serve as a meeting point for young people and adults. Our branding proposal starts by communicating the fun and friendly personality of the shopping center, and then adds a modern and dynamic feel and implements cozy elements to communicate its wide accessibility.
The brand was created to have the ability to be replicated and applied in different areas under the same brand. The visual identity is scalable and can be adapted to any place in a way its architecture can stand out. The branding identity is inspired by the gift-giving experience and everything that surrounds it; including the materials, colors, and different levels that are created under this same concept.