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Jugen

BRANDING

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The client

Jugen is a brand specializing in health foods, especially juices made from all-natural ingredients and super foods.

keywords

Alimento saludable /Jugos /Mexico /Branding /Diseño Gráfico /Diseño de interior

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the objective

Develop a graphic identity that transmits health, well-being and good taste in a cheerful and friendly way.

the solution

Since Jugen's products are created with the purpose to cleanse, heal, and detoxify the body, our design proposal takes inspiration from ancient herbal medicine bottles. We added modules to provide cleanliness, modernity and order, much like in a modern laboratory. For the interior design we created a space that is a mix between a bar and an apothecary shop. The lighting, mostly natural light from the sun, together with the lush vegetation, the lab equipment and flasks, and the diverse books, creates a natural, warm, and inclusive space. — (A)

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Our design proposal takes inspiration from ancient herbal medicine bottles.

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Jugen

ARCHITECTURE

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the objective

Create a space that evokes nature and is welcoming.

the solution

For the interior design we created a space that is a mix between a bar and an apothecary shop. The lighting, mostly natural light from the sun, together with the lush vegetation, the lab equipment and flasks, and the diverse books, creates a natural, warm, and inclusive space. — (A)

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Creates a natural, warm, and inclusive space.

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