— Novelty
Boutique branding & interiorism
Novelty is a shopping boutique that retails casual apparel to chic young women with a taste for fresh, modern fashion. The shop started up as a project by Novelty's partners once they returned from the exciting and ever-evolving New York fashion scene. The shop was to feature handpicked items that could be considered quirky and novel trendsetters, something you couldn't find in any other shop, hence our choice for naming. Located in Calzada del Valle, a gardened boulevard inside the exclusive area of San Pedro, a suburb of the larger metropolitan city of Monterrey, Mexico.
Novelty is the high-end fashion store of curiosity shops.

Like its attire inventory, the brand is sober and feminine but has the ability to thrive among more eccentric elements, such as the watercolor marks in the stationery or the collage-like composition of its printed ad.
Shop interiors
Business cards
Assorted packaging
Art direction
Detail on large envelope
Shop interiors
Stationery & jewelry
Small envelopes
Art direction
Assorted boutique bags
Clothes tag
Metal & concrete detail
Store front mannequins
Interiores con detalle de etiqueta
Website homepage
Our Story on website
Product selection on website
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