Romero McPaul Romero McPaul is a premium brand specializing in the sale and design of traditional English style velvet slippers induced with a bright trendy twist Velvet shoes have a rich presence in English royal hospitality They were traditionally placed in the king and queen s royal guest s rooms for their comfort and indulgence For this project our inspiration was heavily drawn from traditional English types and coat of arms mixed with the over the top luxuriousness of The Hamptons and it s sailing and yacht club maritime lifestyle
— Romero+McPaul
Boutique branding & interiorism
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Romero+McPaul is a premium brand specializing in the sale and design of traditional English-style velvet slippers induced with a bright, trendy twist. Velvet shoes have a rich presence in English royal hospitality. They were traditionally placed in the king and queen's royal guest's rooms for their comfort and indulgence.

For this project, our inspiration was heavily drawn from traditional English types and coat of arms mixed with the over-the-top luxuriousness of The Hamptons and it's sailing and yacht club maritime lifestyle.
With the intention to speak of the product's duality, we created a storyline based on two characters, Romero and McPaul. Romero is the mischievous heartthrob, representing the product's playfulness, warmth and latino heritage, while mMcPaul is the serious, traditional man, embodying the product's ancestral and upscale British nature.

We gave the brand the rosemary (or "romero" in Spanish) not only as a wink to its name but also as a reference to this herb's curious nature, as it only grows close to the sea.
Romero McPaul Storefront
Storefront
Romero McPaul Stationery
Stationery
Romero McPaul Typographic logo
Typographic logo
Romero McPaul Rosemary physical figure
Rosemary physical figure
Romero McPaul Business card
Business card
Romero McPaul Store interior
Store interior
Romero McPaul Store boutique bag
Store boutique bag
Romero McPaul Uniformed mannequins in store
Uniformed mannequins in store
Romero McPaul Rosemary
Rosemary
Romero McPaul Shoe packaging set
Shoe packaging set
Romero McPaul Store shoe display
Store shoe display
Romero McPaul Product branding
Product branding
Romero McPaul Store interiors
Store interiors
Romero McPaul Shoe typographical monogram
Shoe typographical monogram
Romero McPaul Store exterior signage
Store exterior signage
Romero McPaul Brand behavior
Brand behavior
Romero McPaul Monogram
Monogram
Romero McPaul Split toe wooden shoe trees
Split toe wooden shoe trees
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