Smartas Smartas is a brand dealing in lively and bold disposable articles Their prime commodity is toilet tissue which is sold in various color and odor presentations Our objective consisted in designing a visual idea that represented Smartas fun and youthful spirit
— Smartas
Product branding
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Smartas is a brand dealing in lively and bold disposable articles. Their prime commodity is toilet tissue, which is sold in various color and odor presentations.

Our objective consisted in designing a visual idea that represented Smartas' fun and youthful spirit.
The logo depicts a mortarboard and toilet tissue combination, a conceptual wink at the brand's cheeky naming. The proposal is simple, a deliberate decision meant to highlight the paper's bright colors. We used a rounded typeface to give the brand a friendly and sincere personality.
Smartas Stationery
Stationery
Smartas Wet wipes
Wet wipes
Smartas Product line
Product line
Smartas Colored toilet tissue
Colored toilet tissue
Smartas Folder
Folder
Smartas Toilet tissue
Toilet tissue
Smartas 360º view
360º view
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