Talous Consulting Talous Consulting is a boutique firm based in San Pedro Garza García México that specializes in Financial Consulting and Investment Banking Founded in 2011 Talous approached us with a brief that stated their need to communicate trust and sophistication in their brand new business Our brand proposal used guilloches those decorative engravings found in bank notes currency and certifications to denote authenticity to not only represent security but to also wink at the nature of Talous business practices Edging away from all the dull colored and seriously sans serifed mainstream consultancy brands we used a custom blackletter type for the logo to give the brand seriousness solidity and strength The lively range of colors meanwhile give the brand a fresh and dynamic feel
— Talous Consulting
Corporate branding
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Talous Consulting is a boutique firm based in San Pedro Garza García, México that specializes in Financial Consulting and Investment Banking. Founded in 2011, Talous approached us with a brief that stated their need to communicate trust and sophistication in their brand new business.

Our brand proposal used guilloches (those decorative engravings found in bank notes, currency, and certifications to denote authenticity) to not only represent security, but to also wink at the nature of Talous' business practices.

Edging away from all the dull colored and seriously sans-serifed mainstream consultancy brands, we used a custom blackletter type for the logo to give the brand seriousness, solidity and strength. The lively range of colors, meanwhile, give the brand a fresh and dynamic feel.
In spite of the vivid colors and lines of the guilloche patterns, we managed to achieve a clean, noiseless brand aesthetic that was still serious and effortlessly classic. We succeeded in creating lively contrast between the traditional and the new, giving the Talous brand a trustworthy and innovative vibe.
Talous Consulting Original typography vs custom modifications
Original typography vs custom modifications
Talous Consulting Business cards
Business cards
Talous Consulting Stationery
Stationery
Talous Consulting Monogram
Monogram
Talous Consulting Original typography vs custom modifications
Original typography vs custom modifications
Talous Consulting Brochure
Brochure
Talous Consulting Stationery
Stationery
Talous Consulting Guilloche detail
Guilloche detail
Talous Consulting Business cards
Business cards
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