Epix Epix is a natural sports drink targeted to children and young athletes The goal was to create a healthy beverage that was practical and accesible which is why the client chose a bag as the container The visual communication strategy s challenge was to develop an iconic brand that the children could feel attached to similar to the feeling given by a well designed sports brand
— Epix
Product branding
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Epix is a natural sports drink targeted to children and young athletes.

The goal was to create a healthy beverage that was practical and accesible, which is why the client chose a bag as the container.

The visual communication strategy's challenge was to develop an iconic brand, that the children could feel attached to; similar to the feeling given by a well designed sports brand.
The design's layout is based on the swiss typographic style, with a very geometrical sans serif typeface that complements the brand's identity.

The logotype shown here, suffered slight modifications afterwards.
Epix Package
Package
Epix Stationery
Stationery
Epix Promo Item
Promo Item
Epix Poster
Poster
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