WELCOME TO OUR ONLINE SHOWROOM
BIENVENIDOS A NUESTRO SHOWROOM VIRTUAL
Добро пожаловать в наш онлайн-шоурум
우리 온라인 쇼롬에 오신걸 환영합니다
مرحبا بكم في معرضنا على شبكة الانترنت
欢迎来到我们的线上展馆
हमारे ऑनलाइन शोरूम में आपका स्वागत है

Micheline

BRANDING

pin

The client

Micheline is a print-shop boutique dedicated to designing and printing stationery and pieces for social events.

keywords

Print shop /Mexico /Branding /Interior design /Architecture

pin

the objective

Interested in rejuvenating the brand in order to captivate the unexplored segment of young adults, Micheline came to Anagrama.

the solution

We selected a color palette based mainly on black and white, since all of the printed pieces are very colorful. Also, we designed a monogram that would be easy to reproduce on all of their printed pieces and that would work as a signature for their workshop.

Thanks to our branding strategy, Micheline is now a boutique that shows the highest quality, and welcomes all generations, making them feel comfortable and in their own environment. — (A)

pin

Micheline is now a boutique that shows the highest quality

pin
pin
pin
pin
pin
pin
pin

Micheline

ARCHITECTURE

pin

the objective

The boutique came to us because they needed their brand and store to express uniqueness, elegance, and modernity.

the solution

The space is inspired in the ambiance of print-shops in the seventies: it has a few contemporary accents such as the lighting, which gives the interiors a vanguardist atmosphere. We made sure to use a neutral color palette to focus all of the attention on the shelves holding the printing catalogues, as well as to emphasize the brand's presence. This project was developed with the collaboration of our friends German Dehesa and Roberto Treviño. — (A)

pin

The space is inspired in the ambiance of print-shops in the seventies.

pin
pin
pin
pin
pin