Posted by: Anagrama.
A brand is more than a simple company logo. Instead, a set of associations that consumers have in relation to your product, company, or service, seems more likely to define what a true brand is. One of the most important aspects that make the difference between a simple brand and an excellent brand is its consistency.
Posted by: Anagrama.
Branding. This word sounds so familiar and at the same time when thinking of how to define it a blank mind doesn’t come in handy. The intention of these next paragraphs is finding a way to get rid of that blank mind when thinking of the word branding.
Posted by: Anagrama.
A quick photo shoot for our favorite local chocolate store, a candy boutique named caramela.
Posted by: Anagrama.
A quick overview of our team's interior design process for our new French friends, Theurel & Thomas, a boutique-style pattiserrie located in San Pedro, Mexico. We will upload the final results in our portofolio section soon.
Posted by: Anagrama.
By using CLV marketing approaches, companies can make consistent decisions over time about client classification and retention, campaign dimensioning, product value proposal assessments and can help in determining the level of resources to be spent on each customer segment.
Posted by: Anagrama.
A well defined and executed brand, design, intellectual property and human resources are essential elements of such strategy.
Posted by: Anagrama.
Dieter Rams has brought us since the 50’s, diverse product designs that range from home appliances to personal devices such as calculators, clocks and even razors. We respect his legacy.
Posted by: Anagrama.
In this occasion, we present a six step procedure that helps companies determine their product / service pricing strategy. This procedure can be applied in all of its extension depending of the company´s amount and quality of information and resources.
Posted by: Anagrama.
After months of speculation, Ferrari has finally revealed the replacement for the Ferrari F430, the all-new Ferrari 458 Italia won't be shown in public until September's Frankfurt Motor Show.
Posted by: Anagrama.
Being a creative studio constantly providing solutions to communication issues, we have always perceived subcultures as very interesting social phenomena, not only as objects of study, but also as inspiration sources...
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