Imagine yourself standing in front of a product shelf at the store. How would you choose a product in a specific category you've never acquired products from before? The answer, most likely is, by looking at the label.
Within the illustration world, diverse styles co-exist, hence the importance of selecting the most adequate for the brand being developed considering its needs, context and the message wished to convey.
Patterns make up an essential part of many of the brands we work on at Anagrama. They are used with lots of purposes, including, adding depth and visual interest to designed materials in a branding project as well as to maintain consistency characterizing most of the projects we get involved in.
Sources of inspiration for a branding project can be anywhere. Most of our branding projects evolve through a process where we go out and gather references and inspiration in order to come up with a brilliant solution.
Daft Punk released their first studio album in 8 years. Random Access Memories shows a portrait composed of the robot helmets used by the members of the music duo, a bolder and more distinguishable visual element. The marketing exercises and the lessons to learn from this global cultural happening are immense.
Stockholm, Sweden - Swedish clothing giant H&M adds another iconic fashion brand to its portfolio of designer collaborations, Maison Martin Margiela. Often labeled an avant-garde antibrand, MMM has been one of fashion’s strongest driving forces in the past two decades.
A brand development strategy is achieved with a consistent experience and value. If clients experiment that same level of quality, emotions and values again and again, your product, service and company will naturally stand out for it.