Being a creative studio constantly providing solutions to communication issues, we have always perceived subcultures as very interesting social phenomena, not only as objects of study, but also as inspiration sources.
Sometimes, above our will to get to know new things, we have to fight against strong stereotypes in order to submerge into these new experiences. When it is about comic readers or fans, a lot of resistance exists...
Scott McCloud´s Understanding Comics is a book about the theory behind iconic management and sequential art. The book talks about semiotics and symbology and was created the same way comics are created. Thanks to this, along the lectures, we can appreciate how easy it is for this type of media to express almost any idea. This book is the key for anyone dedicated to visual communications in order to learn and have the option of using these valuable resources.
To think outside of the box, we first need to spend part of our day living outside of it and being sensible to these kind of stimuli. This book gives the reader a new perspective on managing communications through imagery, thanks to the image secuences found in it.