Posted by: Anagrama.
Imagine yourself standing in front of a product shelf at the store. How would you choose a product in a specific category you've never acquired products from before? The answer, most likely is, by looking at the label.
Posted by: Anagrama.
We Love Boutique Bags is a summary of this classic packaging application that plays a very important role in many of Anagrama's branding projects.
Posted by: Anagrama.
Within the illustration world, diverse styles co-exist, hence the importance of selecting the most adequate for the brand being developed considering its needs, context and the message wished to convey.
Posted by: Anagrama.
Patterns make up an essential part of many of the brands we work on at Anagrama. They are used with lots of purposes, including, adding depth and visual interest to designed materials in a branding project as well as to maintain consistency characterizing most of the projects we get involved in.
Posted by: Anagrama.
Sources of inspiration for a branding project can be anywhere. Most of our branding projects evolve through a process where we go out and gather references and inspiration in order to come up with a brilliant solution.
Posted by: Anagrama.
Daft Punk released their first studio album in 8 years. Random Access Memories shows a portrait composed of the robot helmets used by the members of the music duo, a bolder and more distinguishable visual element. The marketing exercises and the lessons to learn from this global cultural happening are immense.
Posted by: Anagrama.
Cities around the world have been increasingly employing marketing and branding tools in order to develop and maintain competitive advantages in economic, political and social terms.

Text by: David Licona
Posted by: Anagrama.
Stockholm, Sweden - Swedish clothing giant H&M adds another iconic fashion brand to its portfolio of designer collaborations, Maison Martin Margiela. Often labeled an avant-garde antibrand, MMM has been one of fashion’s strongest driving forces in the past two decades.

Text by: David Licona
Photo by: Heidi Farrell
Posted by: Anagrama.
A brand development strategy is achieved with a consistent experience and value. If clients experiment that same level of quality, emotions and values again and again, your product, service and company will naturally stand out for it.
Posted by: Anagrama.
Pictures from typography class taught by one of our creative directors, Mike Herrera at CEDIM (http://www.cedim.edu.mx). Monterrey, Nuevo León.