Posted by: Anagrama.
Date: Apr 16, 2014.
Sources of inspiration for a branding project can be anywhere. Most of our branding projects evolve through a process where we go out and gather references and inspiration in order to come up with a brilliant solution.
Posted by: Anagrama.
Date: May 29, 2013.
Daft Punk released their first studio album in 8 years. Random Access Memories shows a portrait composed of the robot helmets used by the members of the music duo, a bolder and more distinguishable visual element. The marketing exercises and the lessons to learn from this global cultural happening are immense.
Posted by: Anagrama.
Date: Mar 13, 2013.
Cities around the world have been increasingly employing marketing and branding tools in order to develop and maintain competitive advantages in economic, political and social terms.

Text by: David Licona
Posted by: Anagrama.
Date: Nov 14, 2012.
Stockholm, Sweden - Swedish clothing giant H&M adds another iconic fashion brand to its portfolio of designer collaborations, Maison Martin Margiela. Often labeled an avant-garde antibrand, MMM has been one of fashion’s strongest driving forces in the past two decades.

Text by: David Licona
Photo by: Heidi Farrell
Posted by: Anagrama.
Date: Oct 11, 2011.
A brand development strategy is achieved with a consistent experience and value. If clients experiment that same level of quality, emotions and values again and again, your product, service and company will naturally stand out for it.
Posted by: Anagrama.
Date: Mar 3, 2011.
Pictures from typography class taught by one of our creative directors, Mike Herrera at CEDIM (http://www.cedim.edu.mx). Monterrey, Nuevo León.
Posted by: Anagrama.
Date: Feb 21, 2011.
Photo session taken by Chris Sisarich while shooting a tourism campaign in Egypt.

Here's the link to the photographs:
http://www.behance.net/gallery/Somewhere-in-the-Middle-of-Nowhere/764791
Posted by: Anagrama.
Date: Feb 14, 2011.
Crowdsourcing has had a great deal of attention lately influencing corporate decision making in terms of product & service definition and even branding. Is this the best available option?
Posted by: Anagrama.
Date: Feb 9, 2011.
Navigating through Behance Network (http://behance.net) we got to Budapest photographer Akos Major profile and this set of highly recommended photographs.

http://www.behance.net/akosmajor
Posted by: Anagrama.
Date: Sep 7, 2010.
A brand is more than a simple company logo. Instead, a set of associations that consumers have in relation to your product, company, or service, seems more likely to define what a true brand is. One of the most important aspects that make the difference between a simple brand and an excellent brand is its consistency.